Risk Assessment
Recommendations
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Social media companies should proactively identify, assess and address any actual or potential adverse impacts of their monetization programs, systems and practices on illegal activity, society, the environment and the company’s own business.
Social media companies should pay particular attention to the risks associated with both fund disbursements and the introduction of financial incentives.
They should look at the impact of both under and over-enforcement of their monetization and payment terms and policies.
When identifying and assessing the actual and potential impact of their monetization programs, systems and practices, social media companies should look, at a minimum, at the impact on illegal activity, society (including human rights), the environment, and their own business.
